History

Celebrating over 50 years of innovation and leadership in Australian rose production.

For over 50 years, the Grandiflora name has been synonymous with floral innovation and industry leadership, and we’re keen to keep it that way.

Australian-owned and operated by the original founding family, Grandiflora Nurseries was established in 1954 by John and Kitty Schreuders who migrated from the Netherlands. Since 1982, the company has been owned and operated by their son Harry, who has continued their tradition of supplying Australia’s finest roses.

Over the past 20 years, Grandiflora has developed into a fully vertically integrated company. It is one of only 20 companies in the world that specialises in cut rose breeding, and is Australia’s largest, and most prominent cut rose producer.

As we look towards the future, our focus is on quality, integrity, creativity and innovation.

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